Alumitec Racing is proud to officially announce the signing of a new 2-year strategic partnership agreement with Four Rivers Media, recognized as one of the most respected sports marketing agencies in China, with offices located in California, USA.
Through this important partnership, Four Rivers Media will officially represent the Alumitec Racing NASCAR Euro Series Team brand, supporting the continued growth, international visibility, and commercial expansion of our organization across both Europe and Asia. This collaboration marks a major milestone in the long-term development strategy of Alumitec Racing as the team continues building a truly global motorsport platform capable of connecting racing audiences, partners, sponsors, and entertainment markets worldwide.
The partnership will allow Alumitec Racing to significantly strengthen its presence within some of the world’s fastest-growing sports, digital media, and entertainment markets. Beyond racing alone, this agreement is focused on creating new business opportunities, increasing global media exposure, expanding fan engagement, developing international sponsorship relationships, and accelerating the worldwide recognition of the Alumitec Racing brand.
As the organization continues investing heavily into performance, engineering, digital innovation, and international growth, Asia now becomes one of the key strategic pillars in the future vision of Alumitec Racing. Europe remains the foundation of the project, but the next phase of expansion will focus on building stronger connections with audiences and partners throughout Asia and North America.
This agreement also aligns with the continued expansion of the Alumitec Racing digital ecosystem, including the recent launch of the new 2026 website platform and the upcoming official online merchandise store launching July 15, 2026. Together, these initiatives represent the next evolution of the organization both on and off the track.
“From day one, our objective was never simply to participate in racing — it was to build an international motorsport brand capable of connecting fans, partners, and businesses across multiple continents. Four Rivers Media shares that same global vision and entrepreneurial mindset. This partnership represents an important step forward in the expansion of Alumitec Racing internationally, particularly throughout Asia, while continuing to strengthen our foundation in Europe. We strongly believe the future of motorsport will be global, digital, and entertainment driven.”
Europe remains our foundation.
Asia is the next chapter.
Alain Lord Mounir
Team Principal & CEO
Alumitec Racing
